Semrush Product Intro
Slide Deck

I created this slide deck to support the Semrush Product Intro, a 90 minute onboarding session meant to provide an introduction to Semrush as a company, internal resources and structures, and SEO fundamentals.

Note: This deck has been edited to remove any sensitive internal information.

Semrush Resource Guides

I created these infographic guides in order to make the Education Team's resources more accessible to new employees.

The Product Resource Guide was commissioned by the Head of Education to help onboarding employees navigate internal resources and reduce inefficient communication.

The API Guide was commissioned by the Revenue Enablement Team to consolidate API documentation and increase Sales team comprehension of Semrush's API offerings.

Tenants Rights
Self-paced Course

Why did you create this project?

There is a gap in our educational system. Teenagers become adults without ever being taught the essential knowledge and skills that nearly every adult in our society must face. This course addresses just one facet of that gap: tenants rights. 

Why this form factor?

Form follows function. The function is a free, self-paced resource that can be easily distributed by anyone to anyone. Articulate Rise 360 makes resource distribution easy with their hosting functionality, and the design capabilities of the platform enabled me to make naturally text-heavy content more visually appealing and engaging, which is in turn more accessible for neurodiverse learners.

Explain your design goals for this project.

Besides the above factors, I wanted to learn a new tool. I had the opportunity to access Articulate Rise 360 and used this project to learn its capabilities and design within the constraints and with the benefits of a leading LMS. I also aimed to create a highly structured, iterative course format that included many of my favorite design tactics: priming, narrative, varied mediums, Connectivist resource systems, reflection, and social learning, to name a few. This course was created as my final project at the Harvard Extension School, and the capstone project of my Learning Design & Technology Graduate Certificate, and I believe it represents well what I have learned from my peers and professors.

Adult U
Platform Prototype

Why did you create this project?

This is a project I began in 2020 when I realized how unprepared I was, and my peers were, for adult life. With some research, I realized that, although all the information on "how to adult" was available on the internet, it was scattered to the wind and had no quality checks. I decided to design a platform that created and curated content that could empower adults to gain essential life skills and knowledge.

Why this form factor?

This project gave me an excellent opportunity to teach myself Adobe XD, since I wanted to design a platform with a unique, creative style while not learning any code. I took inspiration from video game UI's, playing card decks, Imprint Learn Visually, and modern website design conventions. The unique landing page is a nod to Fink's Taxonomy of Significant Learning as well as Howard Gardner's theory of multiple intelligences in form and metaphor - distinct parts contributing to a whole. The literal deck of learning cards within the module was designed to be an intuitive, tactile replacement of the traditional "breadcrumbs" site navigation aid.

Explain your design goals for this project.

On an immediate timeframe, I wanted to experiment with UI design, explore the concept of  "game feel" for a learning platform, and design a website to fit its content, not the other way around.

On a longer timeframe, I hope that this prototype will serve as a proof of concept for Adult U. There is significant evidence of a gap in the educational market, and I feel confident that this product would be genuinely useful to millions of adults.

The Obama Portraits:
Beyond Brushstrokes

Why did you create this project?

This project was my first Instructional Design project, ever. I created it in the context of Stacie Green and Denise Snyder's Intro to Instructional Design graduate course at the Harvard Extension School. 

Why this form factor?

The design task was simple: Create a single webpage of curated content to support a hypothetical gallery exhibit of the pieces at the Crystal Bridges Museum of American Art. A QR code beside the portraits directs patrons to this page to explore the context, meaning, and process of the works' creation.

Explain your design goals for this project.

I aimed to do justice to the powerful narrative behind these famous pieces by exploring the process and perspectives of the artists and the pieces' historical contexts. Also... I wanted an A. (I got it)

Planning your next project?

Greenleaf Innovation LLC | Est. 2024
by Micah Greenleaf
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